The hand that rocks the Cradle to Cradle

November 16, 2007 at 4:10 pm 3 comments

Michael Braungart

Welcome back ClosetReaders, and please excuse me for the punny title… it was just too much to resist. I know its been a long time, but once again I will throw myself at your feet and beg for your indulgence. Oh Gods of Blogdom, please accept this post as my humble offering to thee.

So anyway. Exactly 2 weeks ago I went to the Cradle to Cradle conference in Maastricht making use of my press privileges (true story). Believe it or not, I have press privileges, which basically means I get to go for free and have the undisputed right to harass anyone (which I did). Haha, suckas!

You can read my official version of the events at Celsias (which also came out today, in case you think I’m, like, holding out on you or something). So if you read that, you will know that Michael Braungart was presenting. I got to harass him too, with my annoying little “practical” questions and poorly thought through opinions. He’s a good sport though, fun to harass.

As this here is the unofficial version of the events, I might as well tell you that greenwash is everywhere and this was no exception (You know who you are, Mr. Greenport Shanghai).

In other news, it was at this conference that I ate my first piece of meat in over one month. It was organic chicken, if you are wondering. It was tasty. *sigh*

And now, to conclude is style, I’ll share with you the wonderful things I learned at this conference:

  • Mattel is the evil.
  • If possible, industrial composting is preferable to home composting.
  • And composting paper tissues and napkins and what not is probably a bad idea because of chlorine and dioxins.
  • You can take the girl out of engineering school but you can’t take the engineer out of the girl. Metaphors are lost on this one.
  • The only reason people go to conferences is to pull the ember to their sardine (don’t you just love Portuguese expressions?)
  • Law of networking: the amount of asses you need to kiss is inversely proportional to your position in the food chain. (as you can imagine student bloggers rank pretty low there)
  • Inversely, your position in the food chain is directly proportional to the amount of people standing in line to kiss your ass (Braungart=long line)
  • If you don’t have business cards because you’re a (broke) small fish, at least pretend like its on purpose. Write your name on a pretty piece of cardboard and say that’s for environmental reasons. Not that I know anyone who would do this *whistles and looks around*
  • If you want to see a conference for free you should walk in and announce you are covering the event for the *insert name of the conference here* blog. And act like you belong.

Just one last thing. As we all know, when it rains it pours, and today you can read not one, not two but three! posts written by yours truly:


Entry filed under: Celsias, environment, travel. Tags: , , .

Wal-Mart, Tesco roasted on Celsias Buy Nothing Day

3 Comments Add your own

  • 1. Emily  |  November 16, 2007 at 11:07 pm

    NIce to have you back.

    Oh, and the business card thing — priceless.

  • 2. Saskia Cox  |  November 20, 2007 at 10:35 am

    Hi Alina,

    Nice… 🙂 Yes a lot of press got in for free, the point being that we get a lot of Cradle to Cradle marketing for free…. 🙂

    Our goal as a foundation (initiators and NGO behind the Let’s Cradle congress) is to get everybody cradeling. And as you know networking opportunities are a good way to get businesses involved. Many of which are intrinsically motivated with good people running them. And many of which are also looking to change their companies in such ways that they still make a profit, which is obviously one of the mayor goals for any company.

    And yes students are definitely a very very interesting group to involve, that is why we are organising a big Let’s Cradle studentscongress in April or May 2008. Also we find that students in the Netherlands have a thing for C2C because we got about 400 applications for the 50 free studenttickets that we supplied (within 7 days or so). Students get the concept, are out of the box thinkers and havn’t been dulled by 20 years of tedious boredom behind a desk…(and pressing responsibilities like mortgidges and new shoes for the kids).

    Actually we believe students hold one of the primary keys to pushing te transition of our (worlds) society to a sustainable one….

    So keep following and and you might find out some more about our next studentscongress…

  • 3. CindyW  |  November 21, 2007 at 10:21 am

    Hey, could you elaborate on why Greenport Shanghai is greenwash? I am planning on visiting Shanghai in a few months. Would like to understand a bit more. Thanks

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November 2007

Proudly achieved

  • 121,369 eye rolls since March 2007

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